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Each weekday morning, The Roundup is e-mailed to 5,441 Capitol insiders (unique addresses). Subscribers include legislators, senior administration officials, legislative staff, lobbyists, political consultants, and local government leaders. An additional 400 visitors read the Roundup on CapitolBasement.com daily.

Here's the current breakdown (live!) of subscribers by major e-mail address types.

  • 361 = ****@asm.ca.gov
  • 336 = ****@sen.ca.gov
  • 543 = other ca.gov (governor, constitutionals and agencies)
  • 2,327 = .com
  • 891 = .org
  • 187 = .edu

    By putting your message in the Roundup, you're directly reaching a premium audience who often make The Roundup the first read of the day. By analyzing our server logs, we estimate that on any day, at least 80% of the subscribers open The Roundup in their e-mail inbox and will see your message.


    Advertising Specifications

    PlacementSize (width by height)Cost
    Premium advertisement (embedded in the text of the day's Roundup)300px x 250px$300/week
    Top of the Page Ad120px x 90px$500/month
    Left Side of the Page Ad120px x 90px$300/month
    All ads must be in GIF, JPEG or PNG formats. Due to the e-mail distribution of The Roundup and the prevalance of Ad blockers that specifically block Flash ads, we are unable to place them in The Roundup. We want your message to be seen.

    You can upload your ad online.

    Advertise today by e-mailing ads@capitolbasement.com or call Tim Foster at 916-444-7665.



    The Roundup is a daily look at the news from the editors of Capitol Weekly and AroundTheCapitol.com.
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